Laura Scherer

Assistant Professor

204a McAlester Hall

Lab: Attitude and Decision Making Lab

Research Interests

My research is primarily concerned with when, how and to what advantage people use spontaneous associations and “gut feelings” in judgment. People often have spontaneous associations and feelings that color their judgments. My work has examined how these automatic processes influence evaluations of people (e.g. racial bias), and how judgments contexts can alter the activation of such bias. More recently, my research has addressed how spontaneous feelings, versus deliberative reasoning, can influence life-altering medical decisions. This latter work aims to inform the development of patient decision support tools.

Biographical Sketch

I received my PhD in social psychology in 2010 from Washington University in St. Louis. From 2010 to 2012, I was a postdoctoral fellow at the University of Michigan’s Center for Bioethics and Social Sciences in Medicine.

Selected Publications

Scherer, L. D. & Lambert, A. J. (2009). Contrast effects in priming paradigms: Implications for theory and research on implicit attitudes. Journal of Personality and Social Psychology, 97, 383-403.

Scherer, L. D. & Lambert, A. J. (2009). Counterstereotypic exemplars in context: Evidence for intracategory differentiation using implicit measures. Social Cognition, 27, 523-550.

Lambert, A. J., Scherer, L. D., Schott, J. P., Olsen, K. R., Andrews, R., O’Brien, T. & Zisser, (2010). Rally effects, threat, and attitude change: An integrative approach to understanding the role of emotion. Journal of Personality and Social Psychology, 98, 886-903.

Scherer, L. D. & Larsen, R. J. (2011) Cross-modal evaluative priming: Emotion sounds influence the processing of emotion words. Emotion, 11, 203-208.

Scherer, L. D. & Lambert, A.J. (2011). Implicit race bias revisited: On the utility of task context in assessing implicit racial attitudes. Journal of Experimental Social Psychology, 48, 366-370.

Lambert, A.J., Schott, J.P. & Scherer, L. D. (2011). Threat, politics, and attitudes: Toward a greater understanding of rally round the flag effects. Current Directions In Psychological Science, 20, 343-398.

Scherer, L. D. & Schott, J.P. (2012). The affect misattribution procedure impacts future implicit and explicit judgments. Social Cognition.

De Vries,* M., Fagerlin, A., Witteman, H. & Scherer, L. D.* (2013). Combining deliberation and intuition in patient decision support. Patient Education and Counseling, 91, 154-160.
*In medical journals, last author is “senior author”, which is equivalent to first authorship.

Scherer, L. D., Zikmund-Fisher, B. K., Fagerlin, A. & Tarini, B. (2013). Effect of a “GERD”
diagnostic label on parents’ decision to medicate infants. Pediatrics, 131, 839-845.

Scherer, A., Scherer, L.D. & Fagerlin, A. (in press). Getting Ahead of Illness: Using
metaphors to influence medical decision making. Medical Decision Making.